How to Write 3 or More Articles from One Great Statistic

How to Write 3 or More Articles from One Great Statistic
By Dr. Gary S. Goodman

A part of the Ezine publishing game is to get as much mileage from your writing as you can.

This could involve spinning off multiple articles from the same premise, or breaking a large topic into several sub-topics, and then exploring them separately.

With more articles you can drive additional eyeballs to your web site and obtain better search engine rankings, so it pays to be creative in your elaborations.

A solid way of adding articles is by examining a statistic from different angles.

Recently, I posted these articles: Add Nine Years to Your Life Without Diet or Exercise and New Years Resolution: Try Unplugging!

The former appears under the Ezine category, Anti-Aging, and the second under Motivation.

They ARE different articles, but at their heart they share this startling statistic:

According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube.

You must admit, nine years is a lot of time, and choosing to watch TV when we could be doing so many other things, is a provocative value decision. It struck me that people go to fairly extraordinary lengths to add a few years to their lives through dieting and exercise, but they could accomplish the same longevity benefit by simply not siphoning off their time to the tube.

Effectively, theyd put more life into their time, which is as cool as putting more time in their lives.

It takes an act of will to unplug, and thats where the New Years resolution idea came from.

And the article youre reading now constitutes the third that taps into the usefulness of this statistic.

Consider striking statistics from multiple viewpoints, and Im sure youll find it both mind expanding and a practical investment of your extra nine years!

Best-selling author of 12 books and more than 1,000 articles, Dr. Gary S. Goodman is considered The Gold Standard in negotiation, sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com.

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